Part 2

Team, Conference & Budget

Slides 15-28

Creative Services Team

Rick Allen - Creative Director

Video production, graphic design, strategic oversight (8-10 hrs/week)

Martha Stanley

Website, writing, content coordination (6-8 hrs/week)

New Hire - Social Media Specialist

Video production, day-to-day management, community engagement, metrics (25-30 hrs/week)

Additional Staff & Volunteers

Testimonial story gathering and online engagement

Core Team: 39-48 combined hours/week on social media

The Immediate Opportunity

DC Conference: Proof of Concept

DC Conference: September 3-5, 2026

The Opportunity

Registration opens April 1
Capacity: 600 attendees
Live-stream option available
Content goldmine for 6+ months

The Goal

10% attendance increase via social
~60 additional registrations
Prove social media drives revenue
Build Jerusalem 2027 momentum

6-Month Conference Campaign

April-May: Registration launch, speaker announcements, "Why DC?"

June-August: Countdown posts, session previews, attendee stories

Late August: Final push, live setup content, prayer mobilization

Sept 3-5: Live event coverage, worship clips, testimonials

Sept-Dec: Highlight reels, transformation stories, Jerusalem teaser

Conference = 6 Months of Content

One 3-day event produces:

12-15

Main session videos

20+

Workshop sessions

50+

Testimonial opportunities

Multiplied through repurposing = hundreds of social posts

Jerusalem 2027: Building Momentum

Announcement (June 2026)

Official launch video
"Why Jerusalem?" content
Early registration info

Sustained Campaign

Monthly Jerusalem content
Trip planning resources
Countdown to November 2027

The Investment

What It Costs & What It Returns

Budget & ROI

$3,600

Annual Investment

($300/month)

→

$27,000

Projected Year 1 Return

(750% ROI)

Where the Revenue Comes From

DC Conference Registrations (60)

$12,000

New Donors (100 @ $100/year)

$10,000

Virtual Group Members (50)

$2,500

Live-stream & Jerusalem interest

$2,500+

*Conference registrations alone more than triple the annual investment

How We Spend $300/Month

Facebook Ads - $180 (60%)

Conference promotion, engagement, reach

Instagram - $90 (30%)

Follower growth targeting 35-55 demographic

$30

Testing & optimization budget (10%)

Beyond the Numbers

"We're not just measuring followers and likes. We're measuring lives reached, communities formed, and a ministry positioned for the next generation."

Younger audience foundation (critical for 10-year sustainability)
Digital infrastructure for virtual ministry
Global family connection across 150+ nations
Donor pipeline supporting Dave's initiatives
Competitive relevance in digital-first world

Your Input Matters

Let's Vision Together

Imagine Aglow in 2036...

How are people experiencing Aglow community?
What does our age diversity look like?
Is digital ministry equal to physical ministry?
What makes someone a member of Aglow?
What does our donor base look like?
What are we willing to experiment with?

The Choice Before Us

"We can continue doing what we've been doing and watch our ministry age out of relevance... or we can embrace this moment, invest strategically, and position Aglow to thrive for another 50 years."

The opportunity is now.

Let's discuss how we move forward together.